FOREVER Exteriors Case Study
The Problem
New Business with No Presence
FOREVER Exteriors, a newly launched business, faced the significant challenge of establishing credibility and generating leads in highly competitive home exterior markets—Raleigh, North Metro Atlanta, and Eau Claire, WI. As a startup, they lacked brand recognition, an online presence, and the digital infrastructure needed to compete with well-established local contractors.
Their website was non-existent, and they had no defined strategy for reaching potential customers through search engines or paid advertising.
Additionally, they had no professional photo or video content to showcase the quality of their work, making it difficult to build trust with homeowners seeking reliable roofing, siding, and window services.
Without a clear marketing direction or digital foundation, FOREVER Exteriors struggled to position themselves as industry experts and attract steady, high-quality leads in their target markets. They needed a scalable, multi-market strategy that would help them grow and compete quickly and effectively.
The Solution:
Authentic Media, Web Design & Development, and Local SEO
To position FOREVER Exteriors as a trusted home exterior expert across multiple markets, we implemented a comprehensive content strategy tailored for growth and conversion.
First, recognizing the power of authenticity, our media team leveraged authentic video and photography to help their organic growth, abiding by Google's algorithm preferences and ensuring we are maximizing conversion opportunities and bringing real craftsmanship and customer trust to the forefront of their branding.
Next, we designed and launched a high-performing, multi-location website focused on user experience and lead generation, ensuring each regional page was optimized for local SEO.
To strengthen organic visibility, we executed an SEO strategy that encompassed the entire buyer lifecycle and included service pages, localized content, and informational blogs centered on high-value keywords and technical optimization.
This approach created a scalable marketing foundation that not only attracted high-quality leads but also helped build credibility in competitive local markets.
The Result
$27 Million in 3 Years
The integrated strategy delivered outstanding results for FOREVER Exteriors, transforming them from a new player into a dominant force in the home exterior industry. Within just three years, the company grew to over $27 million in revenue—a testament to the power of a focused, multi-channel approach.
The newly designed, conversion-optimized website became a central hub for lead generation, driving consistent inquiries across all three target markets. The SEO strategy steadily increased organic traffic and keyword rankings, securing top positions in search results.
The authentic media content—featuring real teams, real job sites, and real work—enhanced user trust and significantly boosted engagement across digital platforms.
This strategic blend of design and on-site storytelling not only established FOREVER Exteriors as a reputable expert in roofing, siding, and windows but also laid the groundwork for scalable, sustainable growth.
Schedule Strategy SessionLeads Delivered
Cost Per Lead
Revenue Generated
ROI ($133 per $1)
