SEO for Roofers That Want To Be The Best

Roofing Company SEO

Nowadays, it's not enough to just have a website. Whether you're a business owner over multiple roofing contractors or an individual providing services, roofing websites must have valuable content. This content should drive new traffic to your roofing business, share information about your services, and provide an enjoyable user experience.

When you search "roofing company" with your location, you may not see your business appear on Google search results as one of the first hits. If so, you're missing out on significant leads, income, and potential clients. Fortunately, you can change this situation with proper search engine optimization and other digital marketing strategies.

At Bēst Roofer Marketing, our roofing SEO experts fully understand the ins and outs of the roofing industry and what draws traffic to new company websites. Our roofing SEO company provides SEO services and the best SEO system for roofers to increase their website's rank in national and local searches. Choose us to help you grow your leads and gain clients.

What Is Search Engine Optimization for Roofing?

Search engine optimization (SEO) is a method to increase website traffic and the website's rank among search engines. When a client searches for "roofing companies" in your area online, Google's search results pull up a list of the top companies. The first several companies rank highly thanks to proper SEO.

Google's search engine crawls websites for content with the roofing keywords you search, then lists these websites in order of relevance. With a successful roofing SEO campaign, you can get your roofing company's website at the top of this list. The higher you rank, the more clicks your website will get.

However, a keyword-loaded website doesn't necessarily mean quality content. Spreading different types of SEO across your entire website will translate to more conversions. You'll need to employ roofing SEO services to begin a campaign.

Roofing company SEO services include on-page and off-page SEO.

On-Page SEO

On-page SEO is SEO that digital marketing experts perform on your website's pages. It helps you rank in Google Maps with your Google My Business profile. It also helps you rank well across various search engines.

Your website's on-page SEO for roofing includes valuable roofing-related content like blog posts, news releases, service pages, and city pages. The keywords related to your location and available services throughout these pages help Google determine how to rank your website.

Images and other elements must be relevant to your content. Meta descriptions, tags, and other data must also have proper optimization. Content that answers client questions or adds value in another way leads to better conversions.

City-specific pages can significantly increase visibility across service areas. Pages for roof repair, roof replacement, and other roofing services are necessary. These pages ensure clients know what to expect from your business.

Off-Page SEO

Off-page SEO covers all optimization that doesn't happen directly on your roofing website. It's also crucial for ranking highly on Google.

Link building: Other websites linking to your website demonstrates credibility for your site. As a result, Google's search engine is more likely to increase its ranking for your website.
Social media: Creating optimized social media posts improves company visibility.
Content marketing: Distributing email newsletters and social media posts makes you look like a trusted authority in the roofing industry.
Local SEO: Local roofing SEO helps you compete with other roofers in your area. By building citations locally, you can raise awareness of your company.

Technical SEO

Technical SEO helps search engines find your website quickly and makes it easy for users to access your business's information. Technical optimization includes increasing the website's speed and making page elements easy for the engine to crawl.

The Bēst Roofer Marketing team uses these three types of SEO in your campaign. Our SEO methods supercharge your business's visibility and ensure potential clients find you easily.

Circle Graphic for Best Roofer Marketing

Why Do Roofing Companies Need SEO Services?

Most people on Google don't bother to look past the first page of search results. Therefore, few people will know about your roofing website if you're not on the first results page or the first few listings.

Overall, SEO services can significantly help roofing companies boost their visibility across several search engines.

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Key Performance Indicators for Roofing SEO

Key performance indicators, or KPIs, are essential for determining your campaign's current performance. After implementing a roofing SEO strategy, the following indicators will change depending on the tactic's success:

Organic traffic

This figure represents how many people click on your listing on search results pages.

Organic search results

Organic search engine results and search rankings determine how highly your page ranks for specific

New leads

New leads indicate people are interested in your services or want to know more. Newsletter signups and contact requests are examples of new leads.

Visit duration

This KPI indicates the average time users spend on your website before converting or leaving.

Search engine optimization for roofers can be tricky. Our business tracks these KPIs and more to revise your strategy and improve its success.

Our Roofing SEO Process

Unlike other marketing agencies, our SEO company has an in-depth understanding of national and local businesses. We employ the roofing SEO efforts you deserve. No matter your location, years in business, or services, we make it easy.

Our comprehensive internet marketing services mean you get an exhaustive strategy. We perform regular updates, campaign revisions, and monitoring.

We develop an SEO strategy, perform keyword research, and optimize your roofing website to direct potential leads to your business. From there, we improve your brand visibility with link building and other internet marketing tactics. We also perform extensive research on local roofing businesses to keep you one step ahead of competitors.

Elements of Solid Roofing SEO Campaigns

The following elements make up most SEO and digital marketing campaigns. Our roofer SEO service includes the following:

SEO Strategy

The right SEO strategy is crucial to your campaign's success. It could take months before your strategy proves successful. However, with help from experts, your success will come.

Our team creates a plan for SEO across your website, off-page, and on social media. We update your strategy weekly and monthly by monitoring KPIs and determining where to make improvements.

SEO Markup

Without knowing which keywords rank highly, you won't know what type of content to use on your website. Therefore, search engines will take much longer to find it. We use industry-standard keyword research tools to locate high-ranking keywords for your website's content.

Local SEO

Not all SEO companies focus on local search optimization. Yet, it can make an enormous difference, especially in a highly-populated area. We research the keywords your local competitors use to find better-ranking options, help you set up a Google My Business profile, and create a way for customers to leave reviews.

You'll look more trustworthy than other roofing businesses, earning you more leads and a higher SERP rank.

Website Optimization

Website optimization is a significant component of SEO for roofers. Page-loading speed, roofing blogs, service pages, videos, and links affect your visitors' first impressions. Altogether, these elements determine whether they look at your offerings or click away from the page.

Considering your website could eventually gain thousands of visitors, it must have the ideal optimization and run smoothly.

Your website should:

Be responsive across mobile and PC browsers
Have trustworthy backlinks
Be easy to read and navigate
Have quick-loading pages
Offer readers valuable information
Display essential information in critical locations
Provide ways to contact your business or learn more

A good user experience goes hand in hand with SEO. Our team facilitates a natural website optimization process that doesn't fill your site with unnecessary content or fluff.

Conversion Rate Optimization

The conversion rate is a KPI that displays how many people become clients after visiting your site. Conversion rate optimization is an experimental part of any SEO campaign where marketers brainstorm and test different marketing tactics to increase conversions. The main priority of our SEO company is getting you more business.

We perform A/B testing and user experience investigations to confirm strategy hypotheses. Our team implements the tactics that bring the most conversions to your website, your business's social media profiles, and more.

The last thing you want is to struggle to get or find clients. With a well-researched, regularly updated SEO campaign, your roofing company will get the organic website traffic and clients it deserves.

Does your roofing business struggle to gain new clients, or does your website fail to rank highly on Google search engine results pages? Whether you're a roofing contractor looking for more roofing jobs or other roofing contractors to join your team, roofing SEO services can help. At Bēst Roofer Marketing, we provide the best SEO system for roofers.

If you need a reliable team to perform roofing company SEO, don't hesitate to contact Bēst Roofer Marketing's SEO experts in Atlanta, GA. Call us at (404) 857.4479 to speak with our professionals and schedule a consultation. Alternatively, fill out our online contact form to get in touch.