PPC For Roofing Companies That Want To Be The Best

Roofing PPC Campaign Management

If you're a local roofing business owner, your digital marketing strategy is integral to connecting you with clients and growing your business. However, roofing companies have multiple digital marketing approaches available, so it can be challenging to determine how best to spend your marketing budget. With a PPC, or pay per click, roofing advertising campaign, you can consistently ensure that your ad dollars result in quality leads.

If you're operating a roofing company, search engine optimization is essential to maximizing revenue and increasing profits. Managing your Google AdWords through PPC advertising campaigns ensures potential clients can easily find your business using popular search engines, the primary way many consumers find roofing services.

While the roofing industry can be highly profitable, it can also be challenging to differentiate yourself from other roofing companies. Fortunately, the team at Best Roofer Marketing has years of industry experience. We can help you produce efficient and effective ad campaigns to help your company grow steadily.

What Is Roofing PPC Advertising?

PPC advertising is a form of digital marketing in which the company only pays for the clicks they receive on their advertisements. With a pay-per-click advertising approach, roofing companies can maximize the results of their ad spend by ensuring their ads connect with the right groups of consumers. With a PPC campaign and compelling ad copy, you can dramatically improve the outlook of your business in a relatively short time.

Pay-per-click advertising campaigns are an excellent option for owners interested in promoting their roofing business online. Work with the best roofer marketing agency and Google keyword planner on a roofing PPC marketing campaign for fast results.

The two most commonly used PPC platforms are Google Ads and Bing Ads. These two search engines are the most popular among American users, although Google still significantly exceeds Bing's user count. While spending some money on Bing advertisements may be worth it, we recommend spending most of your budget on Google Ads to reach more users.

How Does PPC Compare To Traditional Advertising?

PPC marketing allows for a more focused approach than traditional digital marketing. With a PPC ad, you'll only pay for each click you receive on the advertisement, meaning you spend money only when someone visits your landing pages. This type of advertising can result in more quality leads than traditional digital marketing, with a lower cost to you.

You can also use keyword research tools to determine which keywords are most relevant to your content, then track the success of each PPC ad campaign to learn which keywords generate the most hits.

Should I Invest in Bing Ads at all?

While most users choose Google over Bing, investing part of your ad budget into Bing Ads is still a good idea. The smaller pool of users also means less competition in advertising, so it's easy to grab users' attention if you're offering a service they need. In most cases, your roofing company should spend most of the marketing budget on Google Ads, but also set some aside for Bing.

How Does Bidding Work?

When you use Google for your PPC campaign, you'll need to place bids on the keywords you want the service to associate with your company. Choosing these keywords wisely is essential to the success of your campaign, as certain keywords are widespread for homeowners facing roofing issues.

While bidding higher for desirable keywords can help you get ahead of the competition, it's also essential to balance the cost of your bidding strategy using keyword research tools to find long-tail keywords to suit your business.

Circle Graphic for Best Roofer Marketing

At Best Roofer Marketing, we develop digital marketing strategies that include both paid search and organic search results marketing services for roofing contractors.

Our PPC management and roofing PPC campaigns can help any roofing contractor reach more leads for fast business growth.

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Key Performance Indicators for Roofing PPC Ads

Key performance indicators, also called KPIs, can help you measure your PPC campaign performance and make decisions about boosting or adjusting your roofing PPC campaign.

Clicks and CTR

Pay-per-click advertising metrics start with the number of clicks your ad campaign receives. The click-through rate (CTR) is your ad's ratio of impressions to clicks.

Conversions

Clicks don't matter unless you turn them into actions. Conversion tracks how well your ad copy describes your services to entice a sale.

More Leads

Local businesses rely on targeted paid ads to drive new customers to their local services ads landing page. With increased leads from PPC ads, you can track your roofing company growth.

Quality Score

Search Marketing tools take several metrics in relation and generate a quality score. A higher-quality score on your Google Ads account can lower your ad cost.

Your Best Roofer Marketing account manager will track your campaign KPIs for a successful roofing PPC campaign.

Our Roofing Company PPC Process

At Best Roofer Marketing, our roofing ads marketing team understands the specific marketing strategy needs of roofing contractors to develop effective internet marketing. We're proud to say we're not just one of the best marketing agencies for digital roofing marketing, but we are the best. It's in our name.

When a roofing contractor contacts us to help develop a roofing marketing campaign for their local market, our roofer advertising creative team gets to work researching roofing keywords for paid search ads. We also look at your current landing pages, keyword results, and more to determine your best options.

Our project management team plans automated or manual bidding for popular keyword ranking, matching landing pages on your site and social media to the best keywords, and removing negative keywords from your campaign history. We have worked with many roofing companies to help grow their businesses, and we can help you as an experienced digital marketing agency for roofers.

Elements of Solid PPC for Roofing

Our PPC advertising roofer marketers and account manager work together to provide a complete range of digital marketing strategy services, including:

Keyword Research

Our keyword research team will start by studying the popular roofing keywords in your market area. We can determine popular short-tail keywords like "roofing," "contractor," and "roof replacement" that search engines typically search in your area. We can then develop a bidding strategy that fits your budget for the first choice of these popular key terms.

From there, we can develop a keyword advertising plan to include a mix of popular keywords, long-tail keywords, as well as planning for keywords you don't want to advertise, like "supplier" or "manufacturer." The words you don't want to promote are negative keywords, and we can tell a search engine not to advertise for keywords that include these terms.

Creating an Ad Campaign

We can develop your PPC campaigns to target different keywords or phrases in specific areas, such as "emergency roof repair," around older towns in your market that could experience more damage during a storm.

We can also help you manage your campaign settings before launching to get you the most likely leads. That means that if you offer roofing services in Florida, but a user is searching for a roofing contractor in Florida from Texas, we can adjust your settings so your ad won't display, and so you aren't paying for a click that likely won't lead to a sale.

Landing Page Management

Landing pages are the pages an ad directs prospective customers to once they click. Depending on your goals for each campaign, you may send customers to your Google Business profile, your website, or a social media profile like Facebook.

We can set up customized landing pages to help you collect simple contact information from a potential customer, such as name, phone number, city, and a quick reason about what they would like a call back about.

PPC Management

We can combine our keyword studies with our knowledge of the Google and Bing advertising platforms to develop multiple PPC advertising strategies to fit each search engine advertising algorithm.

In managing your PPC ads, we can help you reach new customers within your pay-per-click advertising budget.

PPC Campaign Monitoring

Your PPC advertising account manager will also monitor the live results of your PPC campaign to ensure your roofing PPC strategy is performing well. If your quality score or other metrics aren't getting the intended results, we can alter our strategies to reinvigorate your campaign for new leads in your target markets.

Monitoring is especially important to get accurate results from A/B testing. We can implement A/B testing to test variety in ad content, differences between platforms, and whether customers prefer contacting you by phone or using an online form.

As a busy roofing contractor, you don't always have time to streamline your advertising to get more leads. Let us handle your advertising with our PPC account management services to increase your local market share with Google Ads to bring you new customers.

Do you need new traffic to your roofing company website, or is your pay-per-click ad spend too high? As a roofing business owner, you don't have time to maintain your marketing campaigns and run your business. Instead, rely on an experienced PPC ads management company to research keywords, write effective ad copy, and manage and monitor your PPC campaigns.

For the best in pay-per-click ad management, turn to the experts at Best Roofer Marketing. We're the top-rated online advertising, digital marketing, and SEO company for roofing contractors. For the best in PPC advertising for roofing, contact us today at 404-857-4479 or fill out our online form.