Roofing SEO: What is it and Why do you need it? | Best Roofer Marketing
Best Roofer Marketing Roof Image

Roofing SEO: What is it and Why do you need it?

Posted by BēST Roofer Marketing on February 13, 2023

Are you wanting to get more qualified leads for your roofing business? With an increased number of people using the internet to search for local services, it's no wonder why having a good online presence is essential. That's where Roofing SEO comes in, it’s all about optimizing your website content and other digital channels so that they come up on those important searches and get found by the right people. Having strategic search engine optimization tactics in place can make or break your success as a roofing company. In this blog post, we will discuss Roofing SEO, how to do it effectively, and which strategies are best for achieving top results!

Why is Seo Important for Roofing Companies?

For any online business, SEO is key - it stands for Search Engine Optimization. It refers to the process of optimizing a roofing company's website content so that it ranks higher in search engine results pages. Ranking highly on Google search means more visibility for your company which leads directly to more significant web traffic, with most clicks directed at sites featured prominently in the top 5 spots on the first page; such coveted positioning can be achieved through effective SEO measures like utilizing the right keywords and a specific roofing SEO strategy.

For example, when you search for information on Google for the keyword Roofing SEO, blog posts such as this one help Google to inform you that our marketing company, Best Roofer Marketing, has the answer to your query. Knowing the search terms that your potential clients are looking for is imperative to increase your website traffic. Any traffic you can derive from organic search results, AKA: non-paid ads, will move you up the list on page 1 for roofing website ranks. There are, however, two different types of SEO.

What are the two types of SEO?

There are two types of SEO: on-page SEO and off-page SEO. On-page SEO is what you do on your website to make it better for search engines. Off-page SEO is what you do on other websites to help your website rank better. In this section, we will list some things you can do to improve your website's ranking for both search engines and humans.

The Two Types of Roofing SEO busineses need to focus on.

Ways to get the best results for On-Page SEO

  • 1. Mobile-friendly roofing Website Design - This means your website loads quickly on mobile devices and is optimized for the correct screen size.
  • 2. Ensure your roofing company website is secure with proper HTTPS - If you only see HTTP in front of your address when visiting it, it means you do not have an SSL certificate or it is not applied correctly. Contact your hosting provider to have one added.
  • 3..Image Optimization- Use your own Personally Generated Pictures instead of stock photos and label them with the correct Alt Tags using your long-tail keywords. Also be sure to use an image optimizer to compress them to help with load time.
  • 4. Fix Broken Links- If Google sees a 404 error on your site and thinks your site is broken, it can be detrimental to your rankings.
  • 5. Add Structured Schema Data to your website- is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.

Ways to get the best results for Off-Page SEO

  • 1. Get positive reviews on Google or other online Directories - good reviews indicate to Google that you are active and customers like your business, in addition to encouraging others to give your business a chance.
  • 2. Get Backlinks- this can be done by purchasing quality backlinks from higher-ranked websites or by providing content to websites in the form of blog posts or guest posting on social media pages. We also recommend signing up for HARO.
  • 3. Get listed on other online directories such as Yelp, Newspapers, Online Classifieds- when Google sees you on other trusted websites it will help you rank.

How can roofing SEO help you get more leads and conversions?

Investing in SEO services can seem pricey, but when you analyze the cost per lead it's easy to see why this is a smart marketing strategy for your roofing business. Achieving top search rankings and driving web traffic yields beneficial returns at an incredibly low price compared to traditional roofing marketing costs.

Take, for example, this case study of one of our existing clients.

Their budget of $7,000 per month yields around 30 quality calls (or a call per day). These calls vary between Commercial, Residential Replacements, and Residential Repair. This customer is a really good closer but typically has a 30-day pipeline-to-close rate of 50%. 

CPL = $233

Leads = 30

Closes = 15

Type = 7 Repair

Type = 5 Replace Shingle

Type = 2 Replace Specialty (metal and tile)

Type = 1 Commercial

Cost = $1,500 per repair (7)

Cost = $15,000 per replacement (5)

Cost = $20,000 per specialty (2)

Cost = $20,000+ per commercial (1)

Total Gross = $145,500/mo gross sales x 35% margin = $50,925 net volume or a 7.28:1 return in net sales. So, putting $7k in the bank will never return you a 7x ROI in 30 days. But you have to be able to work and understand real math.

PPC for Roofing Companies will typically yield an average return of between 4:1 and 10:1 after 90 days. There is a ramp-up in each new market with AdWords. Yes, you will get calls in your first month, but it takes time to really dial in a campaign and get the maximum results possible with Pay Per Click Advertising for Roofers.

Traditional Roofing Marketing Costs

For most professional roofing contractors, marketing is an essential component to staying competitive and successful. However, the cost of traditional marketing can add up quickly, making it difficult for small business owners to budget correctly. You need to know what you are paying out to know if your money is being spent in the right places. Let's explore some of the common costs associated with traditional roofing marketing so that you can make sure your business is getting value for its dollars. While we certainly believe branding your business is important, let's take a look at some common marketing costs for the roofing industry.

Truck Wraps - Average cost for truck wraps ranges from $1000-$6000 depending on design and location.

Gas for Salesmen to meet with non-qualified cold call leads - The IRS in 2022 reimburses .58 per mile.

Billboard, TV, Radio - $800-$10,000 monthly depending on many factors

Social Media ads - Average cost for social media ads is approximately $1000 a month but can increase with budgets and territories

Direct Mail - We partner with Dope Marketing and the average cost for a direct mail campaign is between $2000-$5000 monthly

What is the Best Way to increase your roofing business Google search results?

Every business owner should use these best practices to increase Google page rankings for local SEO.

1.Google Business Profile

The first thing you should have is a Google My Business listing (now known as Google Business Profile) that is optimized correctly and updated on a regular basis. Be sure your contact information such as name, address, and phone number are the same anywhere your business is listed online including other online directories so as not to confuse Google or your potential customers.

2. Add Locations to your website.

Google needs to know what areas you are willing to service so they can show up on the Google Map queries. Areas where you can add locations, aside from including separate pages for each city, are in the meta descriptions, footers, and headers.

3. Make sure your Name, Address, and Phone number (NAP) are the same on all directories.

If Google sees conflicting information on your Google Business Profile and other online directories, it will affect your rankings. Be sure if you have a DAB, that is the name you use everywhere.

What is the difference between SEO and PPC 

There are two main ways to make your website appear higher in search engine results: SEO and PPC. SEO (search engine optimization) is the process of making your site more attractive to search engines so that you appear higher in the results when people search for keywords related to your business. PPC (pay-per-click advertising) is a form of advertising where you pay to have your website appear at the top of the search results for specific keywords. Both SEO and PPC is a great way to improve your visibility online and attract new customers for your roofing services.


SEO is free, sort of; however, you need to hire a professional to design your roofing website who understands SEO. SEO is the practice of optimizing content to ensure that search engines can find and display your content to potential customers. This involves adding relevant keywords in strategic places on your website and ensuring that search engines can read, understand, and find it. By optimizing your roofing-related website content for search engine visibility, roofers can increase their chances of being found by their target audience and drive more organic traffic to their business. It’s important to remember that SEO is an ever-evolving practice; it takes time and effort to keep up with the latest search engine algorithms and practices to maximize search engine visibility and attract more customers.


With Pay-per-Click (PPC) advertising, roofers can quickly and effectively reach their potential customers. This form of search engine advertising allows roofers to create ad campaigns that specifically target the search terms used by customers looking for roof repairs and replacements. Since users know exactly what they are looking for when using search engines, it is one of the most cost-effective ways of directing traffic to the business’s website. It should also be noted that PPC should supplement rather than replace other search engine optimization methods, such as content marketing and traditional SEO. However, PPC advertising is a necessary part of having an effective digital presence as a roofer in today’s competitive marketplace.

The Pros and Cons of PPC and SEO for Roofer Marketing

What can you expect from your SEO Marketing Company?

A quality SEO marketing company should be able to do so much more than help your website rank better in search engines. They should work to ensure that you are connecting with potential customers that are actually looking for your particular services, such as roof replacement. A good SEO marketer understands the ins and outs of search engine optimization (SEO), and they will implement a successful strategy that includes everything from keyword research and content creation, to link building and other technical aspects to ensure the best search engine ranking possible. They can give you detailed insights into your website performance, create reports that show where traffic is coming from, and provide detailed analysis about trends in search engine results pages (SERPs) and click-through rates (CTRs). Lastly, a well-rounded SEO marketing company should offer consultative services - helping you determine which goals will guide you toward success.

Roofing SEO Takeaways

If you want to grow your roofing business, find qualified leads, and establish your brand as a quality and professional company, then you need to align yourself with a roofing SEO agency that understands the technical aspects of your industry. SEO will take some time to produce. Usually, it takes about six months for Google to recognize and crawl your website. If you want quicker results then you should implement Pay-Per-Click Advertising (Google Ads) for lead generation. As part of our Billion Dollar Impact program we take our call auditing extremely seriously and work WITH YOU to ensure the phone calls you receive are legitimate leads. Set up a consultation and let's see if we are a good fit for your company!

Contact Us Today

Blog Inquiry Form

Our Strategic Partners