Door Knocking Marketing for Roofers: It’s not Dead but it is Digital
Roofer marketing has traditionally relied on the knock on the door followed by the roofer marketing practice of an in-person assessment of the owner’s roof and follow-up remedies. The advantages of this roofer marketing tactic are an immediate personal connection with a potential customer, the ability to tailor your offering to specific issues, and the instantaneous opportunity to dispel potential customer objections. The down-side to this roofer marketing cold calling is time wasted with homeowners who either can’t or won’t consider replacement or repair services. Therefore, 2021 best roofer marketing practices have moved into the digital age. It is still possible to create the experience of the “knock on the door” without the physical effort of the actual door knock.
Digital Door Knocking Tactics for Roofers
Before continuing, understand that digital marketing is really a reversal of the traditional door knock. The best digital marketing for roofers entices the customer to knock on YOUR door. Therefore, the most important tool and foundation of the best roofer marketing campaigns is your roofer company website. Your website should contain all the information that you would share with a customer during a traditional in-person pitch, but also be populated with key words (called search engine optimization words) that customers are most likely to use when searching for your business. While offering information about your business, your website is also a great place to begin to connect with potential customers. In fact, your website is a great place to compile email addresses which you can use when utilizing email marketing.
Email marketing is a great way to connect regularly with potential customers. Sending regular, though not excessive, emails will remind your potential customers of your services and keep your company name prominent, so when a customer needs roofing services, your company will be the first call. Roofer marketing agencies can help you tailor email content to maximize its effectiveness.
Social media can recreate the personal touch of the classic roofer door knocking tactic. Specifically, social media creates a personal connection with customers through pictures, posts, and blogs. Social media is a great way to answer specific customer questions, concerns, and queries. Additionally, displaying reviews on your social media platforms will build confidence in your service and professionalism.
Including videos across all digital platforms gives potential customers an opportunity to experience the process of your roofing repair. Videos give customers a real-time “before and after” look at the work you offer. Customers can experience working with you before they ever “work with you.”
The Future of Roofer Marketing
The tools of the trade are changing. No roofer worth his salt uses a conventional claw hammer. He chooses the AJC Magnetic Roofing Hammer with its sliding gauge, built in utility blade AND a nail claw because it is specifically designed for a specific purpose. Likewise, best digital roofer marketing can be specifically designed to target your customers and their specific needs. Digital marketing isn’t just for fortune 500 companies. Digital marketing is relatively inexpensive, available 24 hours, customizable, and most importantly, familiar to 21st century customers. Creating and harnessing all aspects of digital roofer marketing ensures that you interact with today’s customers knocking on YOUR door and rid yourself of yesterday’s outdated roofer marketing tactics.