+ Remote Position (Must Be Based in Canada)

About the Role

Role Overview

The Sales Director is a high-impact revenue leadership role responsible for driving new business growth, building strategic partnerships, and expanding Best Roofer Marketing's presence throughout the roofing industry.

This is a hunter role first and foremost. You'll be expected to proactively generate opportunities through outreach, networking, referral development, strategic partnerships, and relationship building. At the same time, you'll benefit from qualified inbound leads generated through Best Roofer Marketing's paid advertising, content marketing, events, and brand-building initiatives—creating a powerful combination of self-generated and company-generated opportunities.

As a trusted advisor to roofing business owners, you'll help companies accelerate growth through our suite of services, including Roofing SEO, PPC, Roofing Websites, Roofer Media, and other proven digital marketing solutions.

Reporting directly to company leadership, you'll own the sales process from first conversation through signed agreement while ensuring every client we bring on is positioned for long-term success.

If you're entrepreneurial, competitive, relationship-driven, and motivated by uncapped earning potential, this role offers a tremendous opportunity to build both your income and career.

This is a remote position for candidates based in Canada and includes regular travel throughout the United States to attend trade shows, industry events, strategic partner meetings, and networking opportunities.

Location & Travel Requirements

• Must be based in Canada
• This is a remote position
• Must possess a valid passport and be eligible for frequent travel to the United States
• Must be comfortable attending industry trade shows, conferences, networking events, and client meetings throughout the U.S.
• Prior trade show, event marketing, or industry networking experience strongly preferred

Role Goal

Own and optimize the full revenue generation process by consistently achieving new MRR targets, developing strategic referral channels, generating qualified opportunities, and closing high-quality clients that align with our ideal customer profile.

Success in this role isn't measured simply by the number of deals closed—it's measured by bringing in clients who achieve results, stay with us long-term, and become advocates for the Best Roofer Marketing brand.

Outcomes You Are Responsible For

Outcomes are measurable results that define success in this role.

1. Newly Added NRR & MRR: Consistently achieve and exceed monthly recurring revenue targets through new client acquisition.

2. High-Quality Client Acquisition: Maintain a 95%+ success rate of signing clients who align with our ideal customer profile and are positioned for long-term success.

3. Referral Partner Development: Build and maintain strategic referral relationships that create a consistent stream of qualified opportunities from industry partners, vendors, consultants, coaches, software providers, manufacturers, and complementary service
providers.

4. Content-Driven Thought Leadership: Contribute to content creation initiatives that strengthen the Best Roofer Marketing brand, generate demand, and establish credibility within the roofing industry.

Core Responsibilities

New Business Development

• Own the full sales cycle from prospecting to close.
• Generate opportunities through outbound prospecting, networking, referrals, strategic partnerships, and industry events.
• Follow up with inbound leads generated through company marketing initiatives.
• Consistently maintain a healthy pipeline of qualified opportunities.
• Develop personalized outreach strategies that engage roofing business owners.
• Meet and exceed monthly sales and revenue goals.
• Represent Best Roofer Marketing at industry conferences, events, trade shows, and networking opportunities.

Referral Partnership Development

• Establish and nurture strategic partnerships throughout the roofing ecosystem.
• Develop mutually beneficial relationships with manufacturers, distributors, consultants, coaches, software providers, influencers, and other industry leaders.
• Create repeatable systems for generating referral-based opportunities.
• Strengthen and expand the company's network within the roofing industry

Content Creation & Brand Building

• Collaborate with the marketing team to create educational and conversion-focused content.
• Participate in podcasts, webinars, videos, interviews, case studies, and social media initiatives.
• Share market insights and customer feedback to strengthen company messaging.
• Help position Best Roofer Marketing as the leading growth partner for roofing companies.

Sales Excellence

• Conduct consultative sales conversations that uncover business goals and growth opportunities.
• Present customized solutions that clearly communicate value and ROI.
• Simplify complex marketing concepts into actionable business outcomes.
• Set clear expectations throughout the sales and onboarding process.
• Deliver a world-class experience from initial contact through client handoff.

Capabilities

Relationship Building

Develop meaningful relationships with roofing business owners, referral partners, and industry influencers.

Prospecting & Pipeline Generation

Leverage multiple prospecting channels including cold outreach, networking, referrals, events, social selling, gifting, and strategic partnerships.

Hunter Mentality

Take ownership of creating opportunities rather than waiting for them. While inbound leads will be provided through company marketing efforts, top performers proactively build their own pipeline and maximize every opportunity available.

Consultative Selling

Understand business objectives and recommend solutions that align with each prospect's growth goals.

Digital Marketing Knowledge

• Possess a strong understanding of Roofing & Home Service Contractor SEO, PPC, websites, media production, lead generation, and customer acquisition strategies.
• 3-5 years of industry experience, selling digital marketing to home service contractors is required.

Content & Communication

Create and contribute to content that builds trust, generates engagement, and supports sales conversations.

CRM Excellence

Maintain accurate pipeline management, forecasting, activity tracking, and follow-up processes within HubSpot.

Collaboration

Work closely with marketing, fulfillment, and leadership teams to continuously improve the client experience and sales process

Strategic Thinking

Identify growth opportunities, referral partnerships, market trends, and revenue expansion opportunities.

Time & Priority Management

Effectively balance prospecting, closing, relationship management, content creation, partnership development, and client communication.

Qualifications

• Proven track record in B2B sales, business development, or agency sales.
• Strong communication, presentation, and relationship-building skills.
• Self-starter with a high degree of accountability and initiative.
• Experience managing a sales pipeline and closing high-value opportunities.
• Comfortable engaging with business owners and decision-makers.
• Experience with HubSpot or similar CRM platforms is preferred.
• Strong digital marketing experience is required
• Roofing or home service industry experience is required.

Benefits & Culture

Full-Time Independent Contractor Position

This is a full-time independent contractor opportunity designed for high performers who value autonomy, flexibility, and unlimited earning potential. You'll have the freedom to operate like an entrepreneur while being supported by a proven team, established systems, and one of the strongest brands in roofing marketing.

Generous Time Off

We believe top performers need time to recharge in order to perform at their best. This role includes generous time-off flexibility, allowing you to maintain a healthy balance while continuing to achieve exceptional results.

Strong Company Culture

At Best Roofer Marketing, culture isn't just a buzzword—it's a competitive advantage.

We're building a team of growth-minded professionals who genuinely enjoy working together, supporting one another, and celebrating wins.

Our culture is built around:

• Integrity and doing what's right for clients
• Ownership and accountability
• Continuous learning and growth
• Open communication and transparency
• Collaboration over internal politics
• Excellence without ego
• Winning together as a team

Healthy Sales Environment

We believe elite salespeople perform best in environments built on support, opportunity, and trust—not pressure and micromanagement.

Our sales culture includes:

• Qualified inbound lead opportunities generated through company marketing
• Clear expectations and transparent performance metrics
• Strong fulfillment and operational support
• Collaborative leadership invested in your success
• No cutthroat internal competition
• No boiler-room sales tactics
• A consultative sales approach focused on creating real value for clients

We're looking for someone who is ambitious, competitive, and driven—but who also wants to be part of a team that genuinely enjoys winning together.

Compensation

Base Salary + Uncapped Commission

This role offers a competitive base salary plus uncapped commission.

Your compensation is directly tied to the value you create and the revenue you generate.

Pay range is dependent on experience.

Base: $60,000 - $72,000 USD (converted to CAD) depending on experience

OTE: $100,000 to $140,000 USD (Uncapped)

*This is uncapped commission potential - typical OTE of $130k-$175k, but there is no cap and you can make as much as you can sell.

Top performers will have significant earning potential through a combination of base compensation, commissions, bonuses, and performance incentives.

There is no ceiling on what you can earn.

Why Best Roofer Marketing?

We're not just another marketing agency.

Our mission is to create a Billion Dollar Impact by helping roofing companies dominate their markets, generate more leads, close more sales, and build stronger businesses.

We've built a reputation for delivering measurable results through industry-specific expertise, proven systems, and a relentless focus on ROI.

As Sales Director, you'll play a direct role in that mission while building a rewarding career with substantial income potential, leadership opportunities, and long-term growth.

If you're ready to hunt, build relationships, create opportunities, and be rewarded for the value you create, we'd love to talk.