24 Roofing Advertising Tips to Get More Business
Set up your Google Business Profile
Create a Unique Brand
Create a Mobile and Web-friendly Website
Use Keywords
As a business owner, I am sure you have heard about long-tail keywords and search engine optimization, but you still may not be entirely sure of the best ways to integrate these into your marketing channels. It is extremely important that your website contains specific keywords whether that be on landing pages, blog posts, alt tags, or meta descriptions.
You would need to utilize some keyword research tools such as Moz, SEM Rush, or Keywords Everywhere in order to find these specific keywords that will increase the quality of your leads.
Optimize your website for your location
How do you optimize your website for your local seo? You create a multiple SEO Strategy by creating a page on your website for each location you service. In addition, besides creating a Google My Business Profile, you can create local business listings on sites like Yelp and Bing to improve your local search results.
Have a Professional Social Media page and post consistently
After a potential customer checks you out on Google and your website they may check your social media platforms such as Facebook, Instagram, Youtube, and LinkedIn. These social media marketing channels are a great way for roofing contractors to show the human side of your business. Two rules for Social Pages- Keep them Social, not like an infomercial, and Be consistent. Engage with your audience and ask them questions. Besides your social pages providing brand awareness, it also helps with your SEO efforts. Including hashtags is another effective way to be found on the top search results.
Create seasonal Content
Creating content that is specific to each of the four seasons is a great way to increase engagement with your content. Seasonal content marketing consistently provides value to your audience and can help both attract new members and keep existing members interested in your content. Through the use of timely content, you can make an authentic connection with your target audience and really resonate with them by providing important content that matches their interests and needs. You also expand opportunities to reach users who are not otherwise engaging with your content by optimizing keywords based on seasonal search terms. Use content such as blog posts, articles, or social media posts to capitalize on various holidays and occasions throughout the year for a successful content marketing campaign.
Hire a Facebook ads manager
The world of Facebook is ever-changing and you need to hire someone who specializes in the Meta platform to help track your Facebook and Instagram ads. While we still believe SEO is more important if you can hire a marketing partner that can stay abreast of Facebook's constant algorithm changes than it is money well spent, especially if you run lead ads that can be tracked. We at Best Roofer Marketing are all about proven results!
Start a Youtube Channel
Starting a YouTube channel can be a great way to expand your reach. Doing so will allow you to provide relevant information about the roofing industry and establish yourself as an authority in the field. To get started it is as simple as filming on your phone with basic editing tools available to you. The more content circulating the better your SEO will perform for your roofing marketing.
Create a solid lead FU process
Following up with roofing leads is an essential piece of any roofing business' success. Having a reliable and organized system for contacting and addressing potential customers can be the difference between closing high-quality deals or losing out to the competition. A solid follow-up process for roofing businesses should incorporate emails, phone calls, in-person visits, and scheduled follow-up calls. These steps ensure that roofers stay top of mind to potential customers and provide the best opportunity to make a sale or obtain a referral. Following up with roofing leads isn't always easy, but having a structured process in place can help roofing professionals achieve their goals.
Create a Referral Program
When it comes to designing a referral program for a roofing business, the most important thing to keep in mind is that customers should be rewarded for their loyalty. Providing incentives such as discounts or free services for referring customers can go a long way in encouraging people to recommend your roofing business. Additionally, encouraging customers to leave positive reviews online is extremely beneficial since most people will research online before making decisions about which roofer to use. By having a referral program in place, you can ensure that customers are incentivized and encouraged to share their great experiences with your business.
Use Direct Mail Marketing
Direct mail marketing is a method of advertising that sends promotional materials in the postal system to potential customers. Roofers can benefit from mailing lists of homeowners, local businesses and property maintenance companies that can be used to send out their roofing services and incentives. This form of marketing offers great convenience since it grants roofers access to their target markets without having to leave their locations. Additionally, mailing pamphlets or newsletters allows them to inform potential customers of the great service they provide while also reminding those who have hired them previously. In short, direct mail marketing is an efficient choice for roofers who are looking for ways to market themselves more effectively and reach larger numbers of potential customers. Here at Best Roofer Marketing, we partner with Dope Marketing for our clients who have seen great results like using this type of direct mail piece.
Use PPC Roofing Ads
Pay-per-click (PPC) advertising is an effective way to acquire leads for roofing contractors. Through google ads, roofing companies can target potential customers who are searching for services related to their industry. Using Google Ads, your business will be placed at the top of search results for targeted searches, thus ensuring a greater amount of potential customers noticing and seeking out your service. Through PPC you can acquire new roofing leads from potential customers that have already shown an interest in what it is you have to offer.
At Best Roofer Marketing, we take our lead generation a step further by incorporating the Billion Dollar Impact where we use your real company numbers to see how much value the leads we bring you are worth and help you close them!
Get Backlinks from HARO
If you’re looking to improve your website’s SEO rankings and visibility, Help A Reporter Out (HARO) can be a great SEO strategy. It is a free service that connects journalists with experts in various fields so the journalist can use their expertise for their stories. When you post an answer to one of the queries, the reporter can opt-in to include your website's link in the story which will give you a quality backlink. To get the most out of this strategy, it is essential to focus on providing helpful content relevant to the topics mentioned in the query. HARO is a great SEO tool that can help boost your website's search engine rankings if used correctly.
Partner with a similar business in your industry
Partnering with another business in your industry network can be an effective way to expand into new markets and increase visibility. By taking advantage of the client network and resources that both businesses bring to the table, you can gain new insights and capabilities that can help drive growth. From shared marketing campaigns to collaboration on projects, there are a variety of ways to leverage your network by teaming up with another business. By forming relationships, collaborating, and joining forces together, businesses have the opportunity to build upon each other’s strengths and succeed in today’s competitive marketplace.
Use LinkedIn to Acquire Commercial Jobs
Linkedin is an excellent tool to land potential commercial roofing jobs. To make the most of this platform, it is important to create a comprehensive profile that showcases abilities and experience in the commercial roofing industry. Taking advantage of Linkedin's great search engine, look out for relevant postings within the platform, or connect with relevant industry personnel. Additionally, Linkedin provides many resources and articles aimed at building your business network - use these methods to establish connections and grow your network of contacts.
Use Vehicle Wraps
When it comes to traditional marketing for a roofing business, vehicle wraps are an excellent choice that should not be overlooked. Vehicle wraps offer an eye-catching way to display your logo and contact information, while also turning traditional vehicles into unique advertising tools. Not only do they allow you to easily spread your brand's message, but they can stay on vehicles for up to five years with proper upkeep, providing long-lasting exposure and attracting more customers over time. Vehicle wraps can help make a great first impression with potential customers while adding an additional touch of professionalism, allowing your brand to stand out from the competition.
Get Consistent Online Reviews
Good customer reviews on Google My Business (GMB) can provide roof repair companies with a significant competitive advantage in their local business area. Many roofers under-appreciate the importance of getting positive reviews on GMB and other online review sites and miss out on potential boosts in online visibility and credibility. Reviews play an important role in the decision-making processes of customers, as many take into account others’ opinions when deciding on roof repair services. With this being the case, roof repair companies that don't cultivate customer testimonials through GMB are likely to miss out on valuable opportunities to attract more potential customers and convert them into paying customers. Therefore, roofers need to ensure that they actively seek and receive reviews from their existing customer base so that they stand out from the competition in their local service area.
Participate in Community Involvement and Sponsorships
Roofing businesses can benefit greatly from local community involvement. Participating in local events, like festivals and fundraising walks, shows potential customers that your company is committed to giving back to the local community. Investing in philanthropic efforts also increases public awareness of your business and could attract more loyal customers who are looking for companies that support the causes they care about. If a roofing business gets involved with local community projects, it will be rewarded with a good reputation and potentially expand its customer base.
Notify the Media of Press Releases and Network
Sending press releases to the media is a great way for businesses to get their name in front of a broad audience. A well-crafted press release can draw attention to your company, inform people about what you're doing and why it is important, and ultimately generate some positive buzz. Well-written press releases also have the potential to be picked up by a journalist or editor looking for content for their publication, giving you and your business more prominence in the industry. Not only does that provide exposure, but it can also secure valuable links back to your website which are great for SEO purposes. Ultimately, sending press releases gives companies an excellent opportunity to capture their target audience’s attention and connect them with valuable information—information that may serve as an incentive to invest in the organization’s products or services.
Use Traditional Advertising Outlets
Traditional advertising for the construction industry typically consists of print advertising in print media like newspapers, magazines, and direct mailings. Radio is also a popular option due to its widespread coverage, allowing contractors to target a sizable audience with their message. Door-knocking is an effective method as well, enabling contractors to reach people on a more personal level. All of these outlets can be combined together to create a comprehensive advertising strategy that can help boost business in the construction industry.
Provide Sales Training from Roofing Sales Experts
As a business owner, you know that providing quality sales training to your employees is essential to keeping your company running smoothly. But what if you don't have the time or resources to provide this training yourself? Consider hiring roofing marketing experts to provide sales training for your employees. Roofing experts are knowledgeable about the products and services you offer, and they can train your employees on the best way to sell these products and services. In addition, roofing experts can help your employees learn how to overcome objections and close sales. By providing quality sales training from roofing experts, you can ensure that your employees are well-prepared to sell your products and services effectively.
We offer the first ever e-course called Best Hustler Academy which was created by Bruce Leffler, CEO of Best Roofer Marketing, and Deshaun Bryant, renowned Roofing Marketer.
Incorporate Roofing Apps to Help Generate Leads
With the advancements in technology, businesses are able to use apps that can help streamline their processes. These apps can be used for a variety of tasks such as tracking overhead costs, streamlining team collaboration or keeping tabs on customer relationships. Every business has its own needs and depending on these factors the best app is chosen that can cater to those specific needs. Installing the right software is key as it will be effective in meeting goals while also increasing production levels and efficiency. Furthermore, with the right app even communication procedures between departments can become more unified and less time-consuming - increasing morale within the workplace as well. Therefore, using business apps properly is essential in helping businesses reach their objectives most effectively and efficiently.
Hire an SEO Digital Roofer Marketing Agency that specializes in the Roofing Industry
If you are a roofing company owner looking for more potential leads in the roofing industry, try out some of these advertising techniques. With some creativity and elbow grease, you can start seeing an uptick in your leads in no time. And if you need help executing any of these strategies or want additional tips specific to your business, our team of experts is here to help. We offer free consultations to discuss your current marketing efforts and ways we can help improve them.
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